2020

Aurora - Amway Design System

With Amway’s recent brand refresh, our digital products needed to follow. My move from the brand team to the digital team was driven by a goal to develop a new set of principles that brought our digital products to the same standards as our modern brand.

However, the little design standards the team had previously was based off the old brand standards and dated designs from over two decades ago. As the Design Lead for our transformation, I partnered with our rockstar agency, Digitas, to create a design system that stretched across print, social, and UI/UX. In our partnership I coordinated the relationship with our host platform team at Frontify to build or system and strategize other best uses for the platform including sketch file links, icon libraries, and templates across multiple mediums and brands. The result is captured in the teaser video I created to promote our new cohesive design.