OnStar Rhea

A complete rebuild of the General Motors’ emergency services product, OnStar.

Problem

Today, OnStar is known around the world as that small blue button at the top of your vehicle. You hope you will never have to press that mysterious circle because you probably cancelled your membership as soon as you drove out of the dealership. After all, what does OnStar offer you that any other major tech brand doesn’t already have built into their product? Shared location? iMessage, Snapchat, and many others allow you to do that for free in a product you already use. Crash Detection? One of the many features rolled out into iPhones yearly iOS updates. OnStar has lost its market share as a product people expect to be included in their every day experiences.

Opportunity

There’s nobody to trust

While other major tech leaders add more and more safety features, it is not the center of the brand and users lose trust in the brand. Popular experiences are under constant scrutiny and legal battles from their mismanagement of user data and privacy.

OnStar can build trust through offering safety as the core.

New Strategy

Take OnStar beyond the vehicle and elevate it into the top all-encompassing safety platform.

Regardless of the vehicle you own, OnStar should bring a sense of safety to everybody’s life. Whether you’re at home, on the road, or strolling through the city, OnStar will be your guardian. Rest assured your physical safety and data security is the foundation of the brand. Manage it all in one space.

Foundation

OnStar accounts will be the center connectivity of the larger ecosystem, including all GM brands, experiences and third-party services.

General Motors will act as the vehicle manufacturer and OnStar will be the larger tech experience. As the software powerhouse, OnStar will enable over-the-air updates to all vehicles, safety capabilities into third-party apps, and an ultimate profile to control it all.

Safety Concepts

Universal Login

SSO Integration

OnStar will join Google and Meta as the primary options to log into other major experiences. Sign in with your OnStar credentials to activate your safety benefits within approved platforms.

Connected Services

From your smart home, to flight itinerary, to autonomous rides - build your ecosystem of connected services for OnStar to manage and share within your Circle*.

Global ID

Digital Passport and Identity

As the most secure and safe platform, OnStar becomes the single verified identity to be used at everyday ID checks to high-security airport checkpoints.

Protected & Seamless Travel

Store your preferred for all travel-related experiences including parking fees, public transit tolls, vehicle rentals, ride shares, or any other encounters that require payment or extra steps. OnStar will have everything ready.

OnStar Circle

Connected Profiles

Bring together your family, friends, vehicles, and other assets all under one umbrella. Customize different groups based on location, relationships, vacations, or even just a night out. Ensure everyone and everything is registered and safe in your circle.

Real-Time Updates

Monitor activity of those in your circle to stay notified on their travel, location, and status. Manage restrictions on who gains access to specific data.

Safety as a Service

Community Input and Filters

To help ensure that ratings are accurate and non-discriminatory, users will be able to filter safety ratings to see the scores of profiles similar to them. Everyone has a different version of safety based on gender, age, and history so we’ll need to cater toward everyone’s preferences.

Safety Ratings

Similar to how restaurants receive health code grades and Michelin stars, the same applies for safety. Businesses and districts will receive safety ratings based on community-generated feedback. Attract or deter OnStar users when try a new spot or new city.

Vehicle Halo

Seamless Access

OnStar cameras facial and sound recognition will allow for a seamless access into the vehicle, unless a struggle or unknown occupant is detected.

Lights, Camera, Action

Scare away potential threats through advanced exterior lighting and audio. Capture any suspects in the act with 360° built-in cameras.

Connected Community

Guard Dog

Use the vehicle’s security system as an always-alert guardian from your home. Set a perimeter around your home or vehicle, or connect to your home cameras.

Neighborhood Watch

Extend your grid of safety across your community by sharing your status and data with your neighbors. Know your home is always safe and being monitored, even when you’re away

Safe Routes

Best Conditions

Avoid areas of high congestion and other driving hazards, or best position yourself for incoming inclement weather.

Ride Share Partners

When traveling to a new area, you can elect to have your ride stay in highly-populated areas or set your preferences to whatever makes you feel safest.

Low-Interaction Notifications

Trip Checkpoints

Be notified when a circle member leaves, arrives, or anything in between you want to be on top of.

Live Safety Score Share

For a faster look, users can display their safety rating based on their input, location activity, or health biometrics

Control over Autonomy

Errand Missions

Use your vehicle with zero occupants by sending it on solo missions to a charging station, food pickup, or ride share requests

Shared Location

Friends or family can seamlessly request a pickup ride and the vehicle will head toward their current location.

OnStar Guardian and AI

AI-Powered Experiences

Allow AI to take care of any unexpected challenges or hazards behind the scenes.

Human-Monitored Safety

Rest assured that your personal human guardian is always there to help for more complicated or urgent needs that you need real-world physical action.