OnStar Pursuit AR
OnStar safety and intelligence integrated headwear.
BRIEF
How can General Motors leverage emerging technology to enhance our mobility experiences? The automotive industry currently relies on long-spanning pillar-to-pillar displays and underwhelming heads-up displays as the only method to communicate to the user. Both of these options are reaching their limit in terms of innovation. GM will continue to put beautiful graphics on our physical displays and wait for HUD technology to slowly improve, but can GM offer a completely different form of experiences that will set us apart as a leader in technology?
Augmented-reality of the future is emerging and readily available. OnStar will lead the AR space by creating innovative experiences for headwear such as Meta Ray-Ban, Meta Quest, and Apple Vision Pro.
Allowing GM to bring OnStar both inside and outside the vehicle, while leveraging established tech platforms that will solve the search for in-house tech enablers.
OnStar AR App Benefits
Offer exclusive vehicle AR experiences (spatial UI, haptic, physical-digital) that the default headset would not have access to
Allow for truly seamless and handless experiences and transitions between vehicle and outside environment
Immediately plug into existing consumer products and software without waiting for vehicle tech to progress.
Navigation
Basic Navigation
Safe Routes
Haptic Nudge & Course Correct
Connectivity
Community
Guardian
Autonomous Vehicle Control
Interior AR
Immersive Experiences
AR HUD
Exterior AR
Vehicle Notification
Virtual Security
Night Vision
NFT Purchasing Experience
Safety
Good Samaritan
Accessibility Assist