Corvette 10
The future of high-speed
BRIEF
Put Corvette to the top of the racing world. Bring a refreshed cool-factor to the brand with far-future reaching heads-up displays that enhance the racing experience. Create the ultimate track weapon.
Reference Image
Reference Image
INSPIRATION
Aviation Perfomance Displays
To achieve a “track weapon”, we frequently referenced displays of aviation, specifically fighter jets. These pilots need to make split second decisions which is possible through the displays, communication, and physical perfomance of the aircraft. We wanted our driver’s cockpit to feel the same.
A Faster Brand Image
Corvette Flags
Modernized Flags for a faster look and dynamic animations
10 (X)
The converging flags form the X, (Model 10)
Variable Type
A name that lives in speed
In-Vehicle Experience
Metaverse Creation
Targeting a younger audience, the C10 is bought, created, and infinitely customized inside the metaverse before receiving your IRL copy.
Vehicle as Simulator & Coach
Use your vehicle as an immersive metaverse simulator through enhanced HUD displays. Create a digital performance record and IRL performance record. Corvette racing pros are their to give advice based on your racing habits.
NFT Performance Share
In the real world, fellow racers can enable their cameras to “scan” your NFT and see your history and performance.
HUD Primary Display
The most important information is readily available within the driver’s eyesight so they can focus on the track while staying informed.
